Well then be cynical, and let's say that Apple is greedy but believes user privacy is a selling point for its hardware products, just like its accessibility eff

Well then be cynical, and let's say that Apple is greedy but believes user privacy is a selling point for its hardware products, just like its accessibility efforts. The result is the same. My iPhone randomises its MAC address when scanning for Wi-Fi, Apple's APIs to ask for user permissions are improving with every release, and iMessage is as secure as a closed-source IM platform can be.