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> The whole point of ads is to convince people to buy things that they may otherwise not. Is it? Or is it to make people aware of product existing? It's a subt

by zvrba 11y ago

> The whole point of ads is to convince people to buy things that they may otherwise not. Is it? Or is it to make people aware of product existing? It's a subtle difference. I don't own a TV anymore, but when I'm visiting relatives, I do watch it a bit on a rare occasion. My first impression is that every show is hopelessly interspersed with frequent commercials. I don't understand why they put up with it. I am the master of my attention span, not the advertisers or the broadcaster. If I'm too frequently interrupted, I lose interest and find something else to do. Traditional TV has become a non-option to me, not the least because I don't want to arrange my life after the TV scheme. My second impression is.. why the hell are they spamming me with their commercials? Yes, I DO know about the f* product, I already DO have a favorite brand, and a commercial is not going to make me switch. But sometimes, extremely rarely, I do learn about a new product (through any kind of ad -- TV or web) that may interest me and then I look for more information or just buy it to test it if it's something cheap (like, e.g., a new coke edition).

devsquid 11y ago
Yea do you watch the show House of Cards? I find it to be very entertaining and I highly recommend it, however it's native ads fucking kill it for me sometimes. I kinda hate native ads with a passion lol... But they are proven to be highly effective. However they serve to harm the content and provide misinformation. grrrr
vinbreau 11y ago
I gave up on cable TV 8 years ago. Before that I would always mute commercials, I despise my attention being broken to sell me stuff I don't want. When we had company they would think it was odd at first but then realize how awesome it was to not have an announcer screaming about dirt, cars and fast-food. I have a serious problem now when going to someone's home and they don't mute commercials, but instead try to talk louder over them. Side note, my wife lost 35 pounds after ditching cable. She noticed her cravings for fast-food and pizza subsided when she wasn't being bombarded with food adverts all day long. TV commercials are designed to tickle your insecurities and then sell you stuff to lessen those insecurities. That was how we were taught in advertising school. Being aware of the tricks still doesn't always work at lessening their impact.

by zvrba 11y ago

devsquid 11y ago

Yea do you watch the show House of Cards? I find it to be very entertaining and I highly recommend it, however it's native ads fucking kill it for me sometimes. I kinda hate native ads with a passion lol... But they are proven to be highly effective. However they serve to harm the content and provide misinformation. grrrr

vinbreau 11y ago

I gave up on cable TV 8 years ago. Before that I would always mute commercials, I despise my attention being broken to sell me stuff I don't want. When we had company they would think it was odd at first but then realize how awesome it was to not have an announcer screaming about dirt, cars and fast-food. I have a serious problem now when going to someone's home and they don't mute commercials, but instead try to talk louder over them. Side note, my wife lost 35 pounds after ditching cable. She noticed her cravings for fast-food and pizza subsided when she wasn't being bombarded with food adverts all day long. TV commercials are designed to tickle your insecurities and then sell you stuff to lessen those insecurities. That was how we were taught in advertising school. Being aware of the tricks still doesn't always work at lessening their impact.