The same reason that I and a lot of other people on this site and elsewhere would still write software even if we weren't (relatively) highly compensated for it

The same reason that I and a lot of other people on this site and elsewhere would still write software even if we weren't (relatively) highly compensated for it. Why would I want to stand behind an espresso bar all day making cups of coffee for other people? That's not something I personally find challenging or intellectually stimulating and so if given the choice between my current profession and that at the same rate of pay I'd happily stick with what I love. Hell, if the choice was barista or retrain as a physician for the same rate I'd take a stab at medicine even though it's only marginally interesting to me because it involves more of a chance of working on the types of problems I enjoy solving. On the flip side, I'm sure there are lots of people that find the coffee business more attractive than medicine. That's great, they should absolutely pursue that. The freedom for people to do the things that they truly enjoy as work is something that we should be promoting and finding better ways of enabling.