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So, Apple had the ability to leverage AT&T's weakness to deliver a phone focused what consumers actually wanted, access to the internet. Blackberry in response

So, Apple had the ability to leverage AT&T's weakness to deliver a phone focused what consumers actually wanted, access to the internet. Blackberry in response, is pressured by the other carriers to focus on delivering a hard to execute "better" touch experience, as if that meant anything to anybody. Apple in the meantime, works on delivering mobile apps. I guess the takeaway is if others are focusing on the real needs of consumers, that's what has to be on your roadmap, not the whims of powerful channel partners.

icefox 11y ago
Ah, well RIM didn't really sell Blackberry phones to end users, they sold Blackberry phones to carriers. Carriers were the customers. This makes a conflict where making carriers happy is more important than end users. The fact that Apple changed the game and could sell directly to carriers and provide updates without carrier permission was a game changer (and still is, just look at the majority of android devices that will never get an update). This is briefly touched on in the article, but not really highlighted and I am guessing is talked about more elsewhere in the book.