'On a scale of 0 to 10, if 10 means no way, then this project is an 11. It’s impossible. It’s something I would not be able to deliver.' Project was doomed fro

'On a scale of 0 to 10, if 10 means no way, then this project is an 11. It’s impossible. It’s something I would not be able to deliver.' Project was doomed from that first meeting but it's the same story every time. It's not lack of innovation that kills companies, it's inertia from within. Was waiting for the punchline where Storm faced resistance from BB's own staffers / engineers, and this article didn't disappoint.