>Then overdeliver. I feel this brings up another important thing. Set realistic expectations. Always set the bar at what they expect while remaining near the b

>Then overdeliver. I feel this brings up another important thing. Set realistic expectations. Always set the bar at what they expect while remaining near the bare minimum of what you can realistically deliver...then do everything you can do deliver past that. 1) If you overpromise and underdeliver you give yourself a bad rep and have an unhappy client. 2) If you promise reasonably and overdeliver your client will be happy. Happy clients often lead to more clients. Assuming in 1 and 2 you did the same amount of work and the only difference was you didn't promise them the world and a field of kittens to boot. Marketing for 1 might land you the sale; but that's incredibly shortsighted. 2 will almost always do better for your business. You will likely lose some sales if you market with #2 in mind. However are those the types of sales you want to begin with?