Check out "Let My People Go Surfing", Chouinard's business text, for a recounting of Patagonia's history. Their history is also recounted here: http://www.pata

Check out "Let My People Go Surfing", Chouinard's business text, for a recounting of Patagonia's history. Their history is also recounted here: http://www.patagonia.com/us/patagonia.go?assetid=3351 http://www.patagonia.com/us/patagonia.go?assetid=3351