>The ad industry in its current state is built on foundations we think don't make sense. For instance, the whole idea of abusing cookies, a useful technology, t

>The ad industry in its current state is built on foundations we think don't make sense. For instance, the whole idea of abusing cookies, a useful technology, to track where users go around the internet so that the data can be traded, so that others can make guesses about what ads to show... sounds a bit in need of a change. And how do you propose this would stop that?