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Has anyone considered Google? It was odd, I recently was accepted into one of their internal programs and noticed they used Salesforce as their CRM. I know this
by BorisMelnik 11y ago
Has anyone considered Google? It was odd, I recently was accepted into one of their internal programs and noticed they used Salesforce as their CRM. I know this is not nearly enough evidence but Google doesn't have a CRM and think it might be an obvious choice.
- toyg 11y agoThe question is whether Google needs or wants a CRM. They don't seem particularly bothered about the enterprise space.
- hkmurakami 11y agoTheir entire ads platform is in the "enterprise space".
- toyg 11y agoYeah but it's a different sort of "enterprise space". They do a bit of "big data", a little of infrastructure (much-neglected Apps, which are mostly oriented to SMEs anyway) and ads. They don't sell a reporting package (i.e. THE enterprise tool), payroll, ERP, OLAP, consolidation tools... none of that. That's the real big-corp "enterprise" stuff, and they don't seem particularly interested in entering that space.
- hkmurakami 11y agoSo admittedly I was intentionally misinterpreting what you meant (Journalists must have a term for this since they do it all the time). I think we can both agree that "Enterprise" is too broad, vague, and context dependent. Is there a good collective noun that represents the "enterprise stuff" (mostly internal management tools but not exclusively so)? It'd be a useful term to have.
- dragonwriter 11y agoWhile Google has some enterprise offerings, I think Google is right now more interested in selling to people who sell to enterprise than selling directly to the mainstream of what people talk about when they talk about enterprise.