I think there is an overestimation of the value added from the great data-grab we have seen in the last 5-10 years. Customizing adverts based on a recent conver

I think there is an overestimation of the value added from the great data-grab we have seen in the last 5-10 years. Customizing adverts based on a recent conversation in [some-app] or similar means, probably doesn't increase the "click-count" by a significant value enough to justify itself. In short, the business trend "Big-Data" is likely based on false pretenses. We see large corporations like Facebook grabbing up applications solely for their user base to defend its current flawed business model instead of adapting. Perhaps Facebook should extend its idea of connection to include a method of discovery rather than sharing. Essentially, let me pay a dollar to find all the single girls in the bay area who like Starbucks and C++ that have a primary or secondary connection[friend of a friend]. Really stick it to okcupid.