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That is correct. A product IS a capability to the user-buyer. What's more, certain types of products (CRM, sales, marketing, supply chain) are usually bought an
by HenryTheHorse 11y ago
That is correct. A product IS a capability to the user-buyer. What's more, certain types of products (CRM, sales, marketing, supply chain) are usually bought and implemented during certain business events. For e.g.: a company hires 100 new sales reps and now needs the capability to manage this new sales pipeline. Time for a vendor to pitch a CRM subscription!