They're primarily a tech firm. Particular distinctions from Uber are: You know which restaurant you're ordering from, you sometimes pick it up from the restaura

They're primarily a tech firm. Particular distinctions from Uber are: You know which restaurant you're ordering from, you sometimes pick it up from the restaurant itself. They never try to make it sound like they're the service; they're saying that they connect customers and businesses. The businesses stand up on their own; they're just brokering the deal. The difference is that with UberX, Uber is the service from end to end; they perform every single role of the taxi firm; they tell the drivers where to go, they pay the drivers, etc.