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Interesting article. In an Enterprise setting is it better to think of 'product' as 'capability'?
by Toenex 11y ago
Interesting article. In an Enterprise setting is it better to think of 'product' as 'capability'?
- HenryTheHorse 11y agoThat is correct. A product IS a capability to the user-buyer. What's more, certain types of products (CRM, sales, marketing, supply chain) are usually bought and implemented during certain business events. For e.g.: a company hires 100 new sales reps and now needs the capability to manage this new sales pipeline. Time for a vendor to pitch a CRM subscription!