3 ms·
So the question becomes: How can News Corp. best convert attention into money? It's too easy to say "If you can't make money from attention, you should do some
by po 17y ago
So the question becomes: How can News Corp. best convert attention into money?
It's too easy to say "If you can't make money from attention, you should do something else for a living." That's exactly the problem. They make piles of money out of attention, just not at the margins they have historically.
It is an intractable position, perhaps impossible. However, history has not looked favorably upon leaders who do nothing and watch their empire and margins shrink even if it is the only option. These times demand bold blunders.
- thwarted 17y agoThese times also demand picking yourself up, brushing yourself off, saying you'll get it right next time, and trying again. Too many of these old guard Big Media would rather just sit at the side lines rather than take a lead and show us where we should be going.
- po 17y agoThere is no "we" here. These leaders work for their companies and are sitting precisely at local maximums. It makes sense to sit there for a while, wait for someone else to discover the new new maximum, and then move toward it and try to take it over.
- thwarted 17y agoYou don't get bold blunders by sitting on the side lines. And that "we" could be just as well be the company's share holders. Being the captain sitting at the local maximums as the ship is sinking only gets you in the history books as being the guy who went down with the ship.
- ilkhd2 17y agoEee... You can not do too much to boost Fox news today. No matter if you like (I do) or do not, the consumer want less of right-wing stuff. He'll probably invent something out of this scandal, but won't return "old good times".