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It's market segmentation [1]. Basically, the problem the vendor has when selling a product with a large appeal is that they want to sell it at the highest pric
by AceJohnny2 11y ago
It's market segmentation [1].
Basically, the problem the vendor has when selling a product with a large appeal is that they want to sell it at the highest price the buyer will bear. If portion A of the buyers budgeted $100, and portion B of the buyers budgeted $150 for your gizmo, how do you price your gizmo to extract maximum value from the buyers from A and B? If you sell it for $150, A won't buy. If you sell for $100, you're missing out on $50 from B.
The solution is to make minor modifications to your product to sell the Basic version to A for $100, and the Premium version to B for $150. If you've done your manufacturing right, the cost of one over the other is minimal, and you're getting the maximum value from both portions of buyers-- I mean market segments. :)
[1] http://en.wikipedia.org/wiki/Market_segmentation http://en.wikipedia.org/wiki/Market_segmentation
And to expand on your your issue with the availability of 16GB models... you represent a small enough niche at this stage that it's not worth Lenovo's effort to design and source parts to accomodate your segment.
- Flenser 11y agoIf the size of a market segment is 0 because no-one sells to it, then no-one knows how big it is.
- tobltobs 11y agoA 2 second google search would show you that the market segment is not 0.
- rsynnott 11y agoApple sells to it with the 13" MBP, which you can get with 16GB RAM as a BTO upgrade. I doubt that many people opt for it, but it's not a non-existent market.
- Flenser 11y agoI didn't explain my point very well. What I was trying to say was how can "laptop manufacturers that refuse to offer the 16GB RAM upgrade option" (as izacus put it) be considered market segmentation (as AceJohnny2 said in his reply to izacus). It's not a segment to those that don't sell anything to them, and because they don't sell to them, they have no (first-hand) data on how big that segment might be if they were to sell to it.
- psykovsky 11y agoI refuse to buy any laptop with less than 16GB of RAM. Spent almost 1 year searching for a laptop to buy. Had to buy a 14" ASUS-RoG G46VW[0] and replace the screen for a 1920x1080 one. [0] http://www.asus.com/Notebooks_Ultrabooks/G46VW/ http://www.asus.com/Notebooks_Ultrabooks/G46VW/
- izacus 11y agoBut I can't buy any small laptop / ultrabook from Lenovo (or most other manufacturers) with 16GB at all, no matter the money. Calling it segmentation would make sense if I could actually give a boatload of money to buy something that includes it. Getting a huge W workstation really isn't an alternative.
- walterbell 11y agoLook for a used X230, it supports 16GB and an ExpressCard slot.
- glogla 11y agoThose have 1366*768 displays, and that's just sad. Otherwise it's great laptop.
- justincormack 11y ago1920x1080 IPS is available as an option.
- preid24 11y agoNot true unfortunately. I've looked into it quite a bit.
- phonon 11y agoYou can buy an x250 with a full HD display, and it accepts a 16 GB DIMM. http://www.notebookcheck.net/Lenovo-ThinkPad-X250-Ultrabook-Review.136646.0.html http://www.notebookcheck.net/Lenovo-ThinkPad-X250-Ultrabook-... https://forums.lenovo.com/t5/X-Series-ThinkPad-Laptops/16GB-SO-DIMMs-work-in-X250/td-p/2035319/page/5 https://forums.lenovo.com/t5/X-Series-ThinkPad-Laptops/16GB-... https://squareup.com/market/MemphisElectronicRetail/imm-g-d-lsod-ag-b-e-1 https://squareup.com/market/MemphisElectronicRetail/imm-g-d-...
- justincormack 11y ago