I agree, I would not recommend Hadoop for a startup to install and maintain it. There are several datawarehouse as a service offerings out there. More recently

I agree, I would not recommend Hadoop for a startup to install and maintain it. There are several datawarehouse as a service offerings out there. More recently there was a rise of good and cheap cloud based systems and Redshift got a lot better as well. Much easier to integrate, probably lover TCO too.