If you enjoyed this article, I highly recommend Daniel Kahneman's Thinking Fast and Slow, in which Thaler and insights like the one highlighted in this article

If you enjoyed this article, I highly recommend Daniel Kahneman's Thinking Fast and Slow, in which Thaler and insights like the one highlighted in this article feature prominently. I also happened to stumble across this gem yesterday: Michael Lewis writing on Kahneman and his influence on Moneyball, the book and the revolution: http://www.vanityfair.com/news/2011/12/michael-lewis-201112 http://www.vanityfair.com/news/2011/12/michael-lewis-201112 I was impressed by Kahneman's humility, although not at all surprised after reading the book. One of these days, I'd like to start a discussion about Kahneman's recommendations for doing interviews from Thinking Fast and Slow. Just waiting for the right "Interviews are broken" thread, I guess. Finally, in fairness to the article at hand, I should probably check out Misbehaving: The Making of Behavioral Economics when it comes out.