AWS, because it's what I know to be productive with from previous work. In the early stages of my current business I cannot afford to take the time to learn any

AWS, because it's what I know to be productive with from previous work. In the early stages of my current business I cannot afford to take the time to learn anything else. With AWS I know the two biggest risks to its use are vendor lock-in and cost. Vendor lock-in is easy to mitigate early on through wise tech choices, and cost is something to mitigate later at scale when it matters more. And it preserves the option to use those additional, propriety services if at some point it is deemed worth the lock-in risk.