More from a policy perspective here: https://blog.mozilla.org/advancingcontent/2015/05/21/providing-a-valuable-platform-for-advertisers-content-publishers-and-u

More from a policy perspective here: https://blog.mozilla.org/advancingcontent/2015/05/21/providing-a-valuable-platform-for-advertisers-content-publishers-and-users/ https://blog.mozilla.org/advancingcontent/2015/05/21/providi... "we want to show the world that it is possible to do relevant advertising and content recommendations while still respecting users' privacy"