The rhetorical dodge is to say of Facebook (or whoever, doesn't matter), A) pretend that the data they collect is necessary to provide their user facing feature

The rhetorical dodge is to say of Facebook (or whoever, doesn't matter), A) pretend that the data they collect is necessary to provide their user facing features and B) a private company that blah blah blah you know where this goes and all sides of the arguments for / against. I largely agree with where you're coming from. Any cultrual shift to bring back to data privacy will have to apply to government and indivudials/companies. You can't really have "but it's different when I do it" in a moral standard.