It's a little hard to tease out from this particular article, but the amazing thing is that the canvassing actually happened: dozens of volunteers talked with h

It's a little hard to tease out from this particular article, but the amazing thing is that the canvassing actually happened: dozens of volunteers talked with hundreds of people at 22 minutes for each conversation. Easily thousands of man-hours of work. But the grad student running the study didn't do the easy part, hiring a survey company to poll and measure the before-and-after attitudes of the people being studied. It's one thing to get data and then fraudulently change it to fit a story; at least then other people can go back and un-do the damage. It's a different thing to not do anything at all, completely make up data, and waste all that hard work.