This is a hell of a ramble and I don't understand it but thanks for the insight! Maybe I'll connect the dots on it one day. We Pay actually had a pretty clear

This is a hell of a ramble and I don't understand it but thanks for the insight! Maybe I'll connect the dots on it one day. We Pay actually had a pretty clear response that jives with my understanding completely - they focus on BD to large companies and have built risk tools that they use as a selling point. They're win some and lose some in that model, but the wins are good wins and build credibility. So yes, consolidation is part of this, but it turns out variations in sales strategies and value prop can help you "differentiate". That's what I meant by that.