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yes, costs much less to acquire a social gamer than consolers, but revenue per customer is higher on the console side. i wonder how zynga's revenue is going to
by omarchowdhury 17y ago
yes, costs much less to acquire a social gamer than consolers, but revenue per customer is higher on the console side.
i wonder how zynga's revenue is going to be hit when they stop running scammy ads... and if this IPO would even occur.
- jfarmer 17y agoThey have stopped. According to Zynga, offers consist of only 10% of their revenue.
- bilbo0s 17y agoAccording to Lehman, just before the crash, their CDS exposure was '...limited.' At debut Novembre Zynga's revenue from offers was ~33%. With each interview since Arrington broke news on the scam, that percentage has gone down. All 'according to Zynga.'