This really doesn't deserve downvotes - it is a very valid point (even if "the fold" arguably isn't really a thing). Everyone and their dog has videos on their

This really doesn't deserve downvotes - it is a very valid point (even if "the fold" arguably isn't really a thing). Everyone and their dog has videos on their landing pages now, but I almost never want to watch them, because having to turn the sound on will disturb whatever else I'm doing - and, to be perfectly blunt, listening to my music is more important to me than your product in the vast majority of cases. If there is explanatory copy that is compelling enough to make me watch a video, then you've done a good job with the copy and that was worth it in and of itself.