As I understand it, NorgesGruppen (and the rest of the grocery cartel) are the largest part of the problem. They are very effective at keeping smaller actors ou

As I understand it, NorgesGruppen (and the rest of the grocery cartel) are the largest part of the problem. They are very effective at keeping smaller actors out of the market, as evidenced by the whole Hval sjokolade thing a few months back. Of course, it doesn't help that Norwegians as a whole are incredibly stingy when it comes to spending money on food. When you measure expenditure on food as a fraction of disposable income, we're among the people in the world who spend the least, and still people complain about how expensive food is. My pet theory is cultural inertia from the 50s when spending on food was more like half of people's income. As an aside, Q isn't all that small. They're owned by the Kavli Group, which is massive.