You're dead on - it should be as simple as an appliance. Turn it on and it works. I think one of the biggest reasons for being paranoid about bugs/virus problem

You're dead on - it should be as simple as an appliance. Turn it on and it works. I think one of the biggest reasons for being paranoid about bugs/virus problems is that when something happens to your phone (or "social appliance" as I think the iPhone is) - you aren't damaging the device you're damaging the social connections. Customers don't want to buy/own something that will make them look bad or worse, hurt their standing with their friends. If I have a device that gets a virus and makes voice calls to my address book and plays a pre-recorded marketing message, that is going to really suck for me when none of my friends will answer the phone when I really do call.