Bingo. The big attraction is that developers can make a silly puzzle game that would have to be free on the web, but they can charge 99 cents for it in the app

Bingo. The big attraction is that developers can make a silly puzzle game that would have to be free on the web, but they can charge 99 cents for it in the app store. Plus, billing and credit card processing is just done for you. It makes me wonder if there is an opportunity for a startup to provide a web app store. Would be hard to pull off, and would likely really irritate Apple. But it might be possible.