I like this observation, and I would add one other: the site looks cheap ... implying to those target clients that the final product will also be a bargain wort

I like this observation, and I would add one other: the site looks cheap ... implying to those target clients that the final product will also be a bargain worth their effort. Off now to source a previous article on Indian supermarkets and this finding - the owner found cleaning displays less increased sales as customers correlated 'lower care' with 'lower prices'. [Edit: Alas, it's behind the WSJ paywall - http://www.wsj.com/article_email/SB118651168871890705-lMyQjAxMDE3ODA2ODUwMTgxWj.html http://www.wsj.com/article_email/SB118651168871890705-lMyQjA... Here's an OK synopsis http://www.retailcontrarian.com/2007/08/bright-future-f.html http://www.retailcontrarian.com/2007/08/bright-future-f.html]