> expensive part of the buyout was calculated basically by #users<some price> I bet this had nothing to do with user data, but with user acquisition cost. if

> expensive part of the buyout was calculated basically by #users<some price> I bet this had nothing to do with user data, but with user acquisition cost. if company spends $10 on marketing and $15 on R&D per new user every quarter, then paying #users$10 when buying a dying competitor is a bargain.