As someone in a large enterprise, I'll share some insights on purchasing decisions. In addition to what's been shared, it's about the relationships and the fac

As someone in a large enterprise, I'll share some insights on purchasing decisions. In addition to what's been shared, it's about the relationships and the fact that your solution serves the purpose of multiple stakeholders. Even if your solution serves me well, if you can't justify to my boss and the other teams we're working with why your software is going to make us all kick ass, it's going to be a tough sell. We also get pitched tons of software every day and large companies throw tons of gifts so your product/message/delivery/service all need to be top class to cut through all the crap.