Exactly what i was going to say. We have chosen to let the W3C define protocols. We can always take Chromium or FF and add the needed protocol and the W3C has n

Exactly what i was going to say. We have chosen to let the W3C define protocols. We can always take Chromium or FF and add the needed protocol and the W3C has no validity anymore. This is the same for the DNS system. We have chosen to let the system be run like it is. But systems such as OpenDNS and Tor has proven that there are workarounds (with their own set of issues). The question basically boils down to having enough of a userbase for the new system to go mainstream.