I disagree. iTunes offers a massive amount of convenience that bluray doesn't offer. When you buy something on iTunes, you can start consuming it almost immedia

I disagree. iTunes offers a massive amount of convenience that bluray doesn't offer. When you buy something on iTunes, you can start consuming it almost immediately. Versus a bluray, which you have to either wait to receive, or go to the store in person to buy. This "on-demand" nature of iTunes is enough of a value-add to justify the increased price, at least in my eyes.