The data is still valuable as a point-in-time snapshot. Remember, marketers are as interested in your past as your present, because there's still value in knowi

The data is still valuable as a point-in-time snapshot. Remember, marketers are as interested in your past as your present, because there's still value in knowing that you lived in California in 2004 and that you now live in Chicago. And this is why privacy is dead: so long as there is a financial incentive to having this data, it will be bought and sold like any other commodity.