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The lack of vitality in the Japanese animation industry's fairly old news at this point. What we're seeing now is decidedly not an overnight thing - it's the en
by JCThoughtscream 17y ago
The lack of vitality in the Japanese animation industry's fairly old news at this point. What we're seeing now is decidedly not an overnight thing - it's the end result of about a decade's worth of bad policy-making, starting from an inability to adapt to online distribution, hovering with emphasis over the craptastic wages that are driving away decent talent, and ending with the industry's hypernarrow demographic targeting.
Just because any individual otaku is probably willing to spend untold amount of money on miscellaneous merchandise doesn't mean it was a good idea to ignore the overwhelmingly larger demographic of Everybody Else...
- drinian 17y agoOn the other hand, it has often seemed like anime has been one of the few professional entertainment industries devoted to trying to make money off the Long Tail.
- JCThoughtscream 17y agoThat begs the question of whether or not the studios attempting to do so are in a /position/ to do so.
- nandemo 17y ago>and ending with the industry's hypernarrow demographic targeting. Do you mean outside Japan? In Japan I'd say the target age range is pretty wide
- JCThoughtscream 17y agoNot just outside Japan. The biggest, most heavily committed releases of the last few seasons have been targeted at the otaku demographic, sometimes blatant to the point of parody.