3 ms·
I would think they would be more effective if they let people add items to their cart, but didn't force the 'Get Prime' on them until they went to select delive
by edwhitesell 11y ago
I would think they would be more effective if they let people add items to their cart, but didn't force the 'Get Prime' on them until they went to select delivery options.
'Get Prime' means I'll get it in 2 days (or sooner). Or, I can 'Get Prime' and stream it now.
- criley2 11y agoSounds like a good dark pattern, classic godaddy. Let them think they can do something until they've become highly invested in the process, then bait and switch for the real gotcha. http://darkpatterns.org/ http://darkpatterns.org/
- edwhitesell 11y agoI didn't mean it to be a bait and switch, where they couldn't buy the product without Prime. I meant that seems like the step they should try to upsell. The customer is already thinking "How fast can I get it?", so that's the time to say "You can get it tomorrow if you had a Prime account". Or, you wait 5 days.