Because it was also "everywhere" before, when it was supposed to be the next big thing. Each time it looks like it is, but it ends up being not quite. Who knows

Because it was also "everywhere" before, when it was supposed to be the next big thing. Each time it looks like it is, but it ends up being not quite. Who knows, maybe this is it. I'm betting on the time after this one, though. edit: typo.