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I believe the main reason for Kijijis success in Canada is in its early years Kijiji canada ran massive PPC arbitrage campaigns - buying clicks for pennies from
by kitcar 11y ago
I believe the main reason for Kijijis success in Canada is in its early years Kijiji canada ran massive PPC arbitrage campaigns - buying clicks for pennies from Google and reselling to unsophisticated Canadian media buyers for a significant markup. This enabled Kijiji Canada to continually invest massively into audience acquisition in Canada for many years, and as marketplace value is driven by scale, enabled them to build up the leadership position they have today.
- pbreit 11y agoThat doesn't square up with the article or anything I've heard about Kijiji's success in Canada. Can you point to anything supporting the assertions?
- kitcar 11y agoMostly conversations with Kijiji Canada employees between 2008-2010. I vaguely remember them mentioning the recruitment of a "super affiliate" from Montreal to manage their PPC program as being a key event in their success in Canada.
- jessriedel 11y ago> This enabled Kijiji Canada to continually invest massively into audience acquisition Could you elaborate on how they did this?
- spada 11y agocan you expand on this? i'm curious how the process worked given that arbitrage usually doesn't work that way.