I recently bought an Archos 5, which I'm very happy with as a gadget. However, it's stuck on v1.5 of the Android OS right now, with a custom GUI extension added

I recently bought an Archos 5, which I'm very happy with as a gadget. However, it's stuck on v1.5 of the Android OS right now, with a custom GUI extension added to make up for its lack of keys and home/menu/back. Additionally, it's not a Google-sanctioned distribution, so there's no Android Marketplace, nor able to run any of the important Google apps: Mail, IM, Maps, etc. OK, so everybody can take Android and run it on their device. Google needs to get control quickly. I had originally suggested using the Android logo and trademark (which they may or may not own) as a way of ensuring compatibility, but it seems the logo is creative commons. So maybe they need to come up with an "Android Approved" logo or something. Doesn't that give even more confusion to the customers? Companies can change Android in whichever way they want and still call and market it as Android. Adding another method of distinguishing Android devices won't help solidify the brand. (Also, people will still try to run your app and complain when it doesn't work. It's like your application breaking because of injected code on a jailbroken device -- you shouldn't have to worry about it, but those users will still leave negative feedback, so you'd better fix it quickly).