What if you look at those 1 million song plays as advertising. She (or who ever Spotify's agreement is with) actually was paid to advertise her music to 1 milli

What if you look at those 1 million song plays as advertising. She (or who ever Spotify's agreement is with) actually was paid to advertise her music to 1 million people worldwide. The article mentions that she sold 4 million records and 20 million paid downloads. Would those numbers be nearly as high if countless people didn't get to try her out through streaming services first?