I am going to go out on a limb here and post my observations on this topic. Humans are very susceptible to personal branding and stereotyping. Personal branding

I am going to go out on a limb here and post my observations on this topic. Humans are very susceptible to personal branding and stereotyping. Personal branding in this context: the notion that wearing a Fitbit, or wearing new running shoes, or wearing trendy workout clothes, or shopping at Whole Foods makes you healthy. AND because I wear a Fitbit and shop at Whole Foods I am now entitled to drink a quart of Gatorade every day, and drinking that Gatorade is making me healthy! Kind of like wearing glasses to a job interview, enforces the perception that you are smart, and from what I've read, this actually works. My advice: replace those sugar calories with healthy fat or protein calories. Then there is this very interesting study on corn syrup: http://www.princeton.edu/main/news/archive/S26/91/22K07/ http://www.princeton.edu/main/news/archive/S26/91/22K07/