I think one of the key pieces missing from most if not all online reputation tracking systems is there's no accountability. In other words, even if someone's o

I think one of the key pieces missing from most if not all online reputation tracking systems is there's no accountability. In other words, even if someone's online profile develops a reputation it's still an "anonymous" reputation. Unless the person makes a conscious attempt to make sure people can easily locate the person's real identity behind the online identity. I think accountability in an online reputation tracking system would come from the network's ability to easily match the online reputation of the individual to the real identity of that individual. If a person's real identity is at risk I think they're generally going to be far more cautious / conservative about what they put out there. Also makes it less likely that a person with a poor reputation online will be able to redeem that poor reputation just by creating a new profile. Having a good reputation in the real world takes hard work. Not so much online.