4 ms·
I think they should have just chosen some new unique name. "Genuino" is just baking the memory of this schism into their new brand, and comes off as a blatant
by drewm1980 11y ago
I think they should have just chosen some new unique name. "Genuino" is just baking the memory of this schism into their new brand, and comes off as a blatant legal manoeuvre rather than taking the high road and starting over with branding.
- reedlaw 11y agoIsn't Genuino unique enough? And it's a clever play on the original name (genuine with an -uino suffix like the original).
- provemewrong 11y agoIt's not clever at all. Genuino sounds like a cheap knock off, like countless other *duinos: http://en.wikipedia.org/wiki/List_of_Arduino_boards_and_compatible_systems#Arduino-compatible_boards http://en.wikipedia.org/wiki/List_of_Arduino_boards_and_comp... arduino.cc has stated that they're not fans of spawn-offs with that suffix: >Note that while we don't attempt to restrict uses of the "duino" suffix, its use causes the Italians on the team to cringe (apparently it sounds terrible); you might want to avoid it. (It's also trademarked by a Hungarian company.) Source: http://www.arduino.cc/en/Main/FAQ http://www.arduino.cc/en/Main/FAQ
- zenojevski 11y ago"Genuino" is the actual Italian word for "genuine". To Italians it sounds very good, and evokes images of a "handcrafted" brand.