This is the most important point in my opinion. If you can get the main media outlets to all tell one story, it doesn't matter if one media outlet tells the re

This is the most important point in my opinion. If you can get the main media outlets to all tell one story, it doesn't matter if one media outlet tells the real story: The others will drown it out. And if the 'real' story seems to be gaining any traction, they will attack. They will attack it because otherwise it will detract from their outlet's supposed credibility, version of the truth. If you can make 100 mouths sing, it doesn't matter than a few many be singing a different tune.