You can't kill it. It's not even specific to software. As long as humans form hierarchies in which real productivity is dissociated from apparent productivity a

You can't kill it. It's not even specific to software. As long as humans form hierarchies in which real productivity is dissociated from apparent productivity and "shit rolls downhill," there will be managers who believe their job is to squeeze as much out of lazy workers as possible, and that visible metrics like hours are a reasonable proxy for how much value the worker gives to the company, and that blaming others and theatrically cracking the whip is a good thing to do when goals are missed. And there will always be workers who want to pander to these managers by putting in many hours regardless of whether that is productive or healthy. If anything, startups are even more vulnerable to this problem, framed as a matter of proving that you are committed and "passionate."