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I would say that browser usage, demography (country distribution etc.) and navigation paths (bounce rate, funnels, etc.) within the site are all important data
by giovannibajo1 11y ago
I would say that browser usage, demography (country distribution etc.) and navigation paths (bounce rate, funnels, etc.) within the site are all important data points to optimize a non-profit website. I'm not sure anybody can make a point for GA to be life changing for that site, but the opposite is also true (the saving in privacy from visitors is not going to have a game-changing effect).
I also think that a pragmatic organization should focus on a few very important battles that it thinks it can win, rather than trying to fight everything in the name of ideology.
- mattmanser 11y agoBrowser usage is in the user agent string. Country is in the IP address. You don't need a third party analytics system for them. And none of this information will ever be used it is just gathered and sent to a third party.