> Or they could just setup Piwik or something like that... They could, but honestly, it's questionable whether Piwik would even work for their use case & scal

> Or they could just setup Piwik or something like that... They could, but honestly, it's questionable whether Piwik would even work for their use case & scale, and even if it does, it's debatable whether it would be the best use of their limited resources. This situation makes for a really catchy headline, but the page is primarily talking about privacy in the context of government surveillance. In that context, Piwik is just as vulnerable to NSLs (active surveillance) or NSA snooping (passive surveillance) as Google Analytics is. There is a marginal harm to using Google Analytics instead of a self-hosted service, but it's quite possible that the benefits (of being able to reach more people and better educate people about those evils) outweighs those harms, especially given that the target audience for this site is already being tracked by Google on the vast majority of their web browsing anyway[0][1]. Furthermore, we could just use this as an opportunity to underscore the importance of the problem itself: it's a rather damning statement about the effectiveness and pervasiveness of digital tracking that Mozilla feels that Google is its best (or only) option[1] for educating as many people as possible about the evils of online surveillance. [0] http://w3techs.com/technologies/details/ta-googleanalytics/all/all http://w3techs.com/technologies/details/ta-googleanalytics/a... [1] This isn't even counting the other ways that Google tracks web users: Google's CDNs for JQuery and web fonts, people who use Google's DNS servers, etc. [2] I'm making the assumption that someone at Mozilla has made this decision consciously, which is not an unreasonable assumption for this discussion - it's rather unlikely that the people building the website about digital surveillance and working at the company partnered with EFF and Tor are unaware that Google Analytics is digital surveillance.