> fraying your way in a traffic jam to reach the correct lane That is what makes Elon Musk's branding of his technology so smart. He is not replacing you the d

> fraying your way in a traffic jam to reach the correct lane That is what makes Elon Musk's branding of his technology so smart. He is not replacing you the driver by a label such as “driverless car” or even excluding you from the driving experience with a “self-driving car” label. Mr Musk's offer, an “autopilot”, is an opt-out to driving, an aid. Great branding, same technology. Besides, people consider autopilots to be an old and well-known technology, because it has been used on airplanes.