reminiscent of the Marshall McLuhan "medium is the massage" thing. Everybody "knows" it's the medium is the "message" because, of course, it's about media and

reminiscent of the Marshall McLuhan "medium is the massage" thing. Everybody "knows" it's the medium is the "message" because, of course, it's about media and communications... But that pesky objective external physical reality keeps sneaking back up and proving long held memories to be bogus.