Christina Farr (KQED, former VentureBeat journalist) gave a talk on how to get good press coverage. The main takeaway is to find someone at Venture Beat (or Fa

Christina Farr (KQED, former VentureBeat journalist) gave a talk on how to get good press coverage. The main takeaway is to find someone at Venture Beat (or Fast Company, WSJ etc.) who is interested in the that industry. Her main focus is Health, and she would be significantly more likely to respond to a personally written email on a Health startup. Also, don't send out mass email blasts to journalists.