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> Marketing starts with deciding what to produce. Sounds like a one liner intended to boost the self-worth of marketers. There's nothing wrong with what the a

by toolz 11y ago

> Marketing starts with deciding what to produce. Sounds like a one liner intended to boost the self-worth of marketers. There's nothing wrong with what the average marketer does, so no need to make it into something it isn't.

tormeh 11y ago
Well, to sell something you need something people want. Finding a market and coming up with a product in the abstract is part of what's traditionally the marketing department's job, even if it's not what the travelling salesman does.
BjoernKW 11y ago
Well, an average programmer's job mostly is just moving input and output data around. Promotion - the common understanding of what marketing is about - is just one of the four traditional aspects of marketing.
jknightco 11y ago
Too many people view marketing as what you do after you've built the product. Any company worth its salt understands that its also crucial before you've built the product.
- digi_owl 11y ago
  https://www.youtube.com/watch?v=KZazEM8cgt0 https://www.youtube.com/watch?v=KZazEM8cgt0 The first part should be fitting...
lazaroclapp 11y ago
Perhaps, but it is not untrue. Which is why it's good for developers to know a bit of design/need-finding/marketing, even if you never want to be a "salesman". As someone who has seen the process of trying to commercialize bleeding edge academic research up close, I can tell you that knowing about your potential users and their needs can save you from building the best possible solution for the slightly wrong problem.
SixSigma 11y ago
Well it isn't. Product, Price, Place, Promotion, Process, People, Physical Environment - the 7 p's of marketing. Most people think it is just Promotion. http://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/how-to-use-the-7ps-marketing-mix/ http://www.smartinsights.com/digital-marketing-strategy/onli... And that's still only one aspect of what marketers do.

by toolz 11y ago

tormeh 11y ago

Well, to sell something you need something people want. Finding a market and coming up with a product in the abstract is part of what's traditionally the marketing department's job, even if it's not what the travelling salesman does.

BjoernKW 11y ago

Well, an average programmer's job mostly is just moving input and output data around. Promotion - the common understanding of what marketing is about - is just one of the four traditional aspects of marketing.

jknightco 11y ago

Too many people view marketing as what you do after you've built the product. Any company worth its salt understands that its also crucial before you've built the product.

digi_owl 11y ago
https://www.youtube.com/watch?v=KZazEM8cgt0 https://www.youtube.com/watch?v=KZazEM8cgt0 The first part should be fitting...

lazaroclapp 11y ago

Perhaps, but it is not untrue. Which is why it's good for developers to know a bit of design/need-finding/marketing, even if you never want to be a "salesman". As someone who has seen the process of trying to commercialize bleeding edge academic research up close, I can tell you that knowing about your potential users and their needs can save you from building the best possible solution for the slightly wrong problem.

SixSigma 11y ago

Well it isn't. Product, Price, Place, Promotion, Process, People, Physical Environment - the 7 p's of marketing. Most people think it is just Promotion. http://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/how-to-use-the-7ps-marketing-mix/ http://www.smartinsights.com/digital-marketing-strategy/onli... And that's still only one aspect of what marketers do.